My 10 year old son enrolled for the second year in a row at the free Apple Movie Camp, which is a three day gathering in an Apple Store for kids to learn about iMovie and Garageband and the basics of moviemaking, including storyboarding.
My son had recently watched, and thoroughly enjoyed, Ant Man and he remembered how last year, the Apple folks showed him how to do “picture in picture” and he wondered if he could “shrink” himself and do his own Ant Man-style movie. He could. He did.
I was his trusty cameraman and gave advice on some editing, but overall, he was able to make this over the course of two days (three hours) plus some video shooting at home.
The free Apple Camp idea remains a bit of a tension point for me. It is cool they offer it for free, and it is neat that my son wanted to do it again. But parents are trapped in the Apple Store during the camp time (which I understand) and it is hard not to think the camp is a genius (excuse the pun) way to hook a new generation on Apple products and get parents to play with iPads and more during the wait time. Maybe even buy something. Or think about buying something. It is never a hard sell. It’s a soft sell. And it is brilliant marketing. I should note that this year, one of the counselors did work with parents a bit, to show us what the kids were doing with some of the apps.
Peace (may it get bigger not smaller),