(Note from Kevin: I actually wrote this post two days ago, thinking I would post it yesterday. I left it lingering in my draft bin. Then, the massacre in New Zealand happened, and I had a poem spilling forth about madness and hate and social media that I just could not shake without writing it, and that poem is what I shared yesterday as a blog post.
The final stanza is a call about kindness in the world. I wondered where it is, where it was. I wrote: … no one ever seems/ to stream the kindness of/ the world, only the madness.
This morning, I revisited this post about Nerdfighters, and realized, THIS is about one of those places where the counter narrative of social media is already taking place, with young people leading the way. I also remembered Friday’s global walkout on climate change, where young people were protesting on a world scale for change. I had an answer, already written, to my question in the poem, but I had forgotten it, in my sadness and bewilderment of the world. It happens like that. We lose perspective. The horrible things push aside the good.
So, here, then is a post about an Affinity Network where young people are empowered to change the world for the better, and is thousands strong, too. It’s a reminder of how social media can be a tool for the good.)
I’ve enjoyed the Case Studies inside the book, Affinity Online, as we read the book in CLMOOC this month. The studies give us a more human story insider account of different Affinity Spaces and Networks. The focus on the Nerdfighters, which I knew of but never really dug deep, is fascinating for a few reasons.
What is Nerdfighters? They are not nerds fighting nerds, but nerds fighting for a better world. Or, in the words of the community, to decrease WorldSuck, their word for a world gone mad. Here’s a blurb from Wikipedia that provides a helpful overview:
Nerdfighteria is a community subculture, based mainly online. It began in 2007, when the VlogBrothers (John and Hank Green) rose to prominence in the YouTube community. As their popularity grew, so did coverage on Nerdfighteria, whose followers are individually known as Nerdfighters. The term was coined when John saw a copy of the arcade game Aero Fighters and misread the title as Nerd Fighters.
Hank Green describes it as “a community that sprung up around our videos, and basically we just get together and try to do awesome things and have a good time and fight against world suck”. He defines “world suck” as “the amount of suck in the world”. The Greens established The Foundation to Decrease World Suck, in order to raise funds and launch projects that would help a variety of causes.
Nerdfighters believe in fighting world suck, promoting education, freedom of speech and the use of the intellect in modern society.Nerdfighters and the Green brothers have collaborated on many projects such as the charitable drive, Project for Awesome which launched in 2007, and VidCon, the convention focusing on topics surrounding the world of digital media. Nerdfighters have been documented by websites such as The Hollywood Reporter, and The Wall Street Journal, with a following estimated to be in the millions.
The Nerdfighter community coalesced around two writers — the Green brothers, John and Hank– who early on saw the potential for video/vlogging as a means to make possible change in the world by reaching an audience of young people who often felt left out of the typical social circles.
The demographics, if still true from the statistics in the book, is predominantly a white, female majority (72 percent female and 85 percent white, in the information in the book, but also a high percentage of queer, gay and gender-fluid members) with an activist bent, using video and presence as its main media choice for messaging and connection points.
The Affinity Online rightly focuses on the Nerdfighters as an Affinity Network because of its deep civic action and reach. One of its main projects — Project for Awesome — has raised nearly $7 million for charities in the past five years, if I read the statistics right. Its homepage is chock full of user voice, with young people making and contributing videos as a way to engage and document and share.
Exploring the Nerdfighteria site, one quickly realizes how many strands are now out there, from various communities in other spaces to charity sites, to networking opportunities. It even has its own lexicon. And a map of local groups for local action projects. And a book club.
There is also VidCon, which is a digital media conference that showcases young and upcoming vloggers in the Nerdfighter networks. But the recent acquisition of VidCon by Viacom has me wondering about whether this Affinity Network event, designed to empower young video creators, will become another commercialized vendor space. If so, that sucks. And I use that word “suck” purposefully here.
How to become a Nerdfighter? The Green brothers explain, this video from a decade ago.
Peace (decrease the suck),