There’s a fascinating deep dive into the world of TikTok in The New Yorker magazine (technology issue) this week. If you don’t know what TikTok is, other than hearing the alliterative name on the lips of every adolescent and teen you come across, it’s a good place to start.
Read How TikTok Holds Our Attention by Jia Tolentino (one of my favorite writers!!)
Tolentino notes how the quick edited, and remixed, videos made in the Chinese-company-owned app cross language and culture (although not without some significant bumps in government regulatory filters at times); is music-based, for the most part; involves elaborate edits for laughs and humor; reminds some users of the now-dead Vine app; uses AI algorithms to feed your homepage with what it thinks you want to see; has the usual strands of racism, sexism and other negative elements that invade many social media spaces; is built on the backbone of Music.ly, which I do remember; and is perfectly geared to the short-attention population.
(Aside: if you wonder why I wrote ‘Chinese-company-owned app’, it’s because I do pay attention, as much as I can, to where companies originate from, as some countries and companies work more closely than others to gather data from users of technology. China is certainly one of those. Tolentino doesn’t dive into that particularly issue, so there’s no clear line from TikTok’s parent company, ByteDance, to the Chinese government, but she does bring forward the tension between the engineering division of the app that works in the US and the home offices in China, with one observer noting that the front office runs the show, despite any stated ‘independence’ of the US operations. So, always be wary of who has your data. You know that, right? Do our kids know that?)
And of course, there’s Lil Nas X and the hit song, Old Town Road, which was built and engineered purposefully on and for the TikTok community — short, funny, catchy — in hopes the viral nature would filter over into the larger music world. It worked.
I still know I need to learn more. (see TikTok trending videos)
Each afternoon, the students in my sixth grade classroom line up in groups, and some “do TikTok” as they say, and what they mean is that they act out the elaborate quick-edits of some popular TikToks, sort of like social media coordinating swimming but on concrete. I can only watch.
It’s strange, and funny, and weirdly elaborate, with foot moves and arm movements, and hand gestures, and short vocal phrasing. Given as I am not immersed in TikTok world, I have no anchor to know what it is they are even trying to emulate.
So imagine my surprise when a group of students informs me that we — they and me — will be making a TikTok at the end of the school year. This was not a question. It was a fact. I give a quizzical look and they all smile.
“Um. Ok. Maybe.”
In my head, three ideas rattle around:
- Learn more about TikTok
- Maybe TikTok will no longer be “the thing” in seven months
- Time to brush up on my dance moves
Peace (sustaining your attention),