Some of you know I adore claymation — as a viewer, as a creator and as a teacher — and I just stumbled on a PR campaign by Aardman Animation (of Wallace and Gromit fame) to bring light to the difficulties facing disabled people in the UK.
The campaign — known as Creature Discomforts — uses animation to get the point across that people may be disabled, but they are people, first, and they need support, encouragement, love and acceptance (most of all).
At their website, they say:
Leonard Cheshire Disability campaigns to change the way people think about, and respond to, disability. Creature Discomforts is one way we hope to do that. It’s a series of animations based on the experiences of real disabled people. They’re lovely characters and this is where you can find out all about them.
Here is one of their spots:
[kml_flashembed movie="http://youtube.com/v/Z4YsF-SsEQo" width="425" height="350" wmode="transparent" /]
But just as neat and important are these “behind the scenes” look at the creation of the advertising campaign. I had trouble embedding them because, I think, they are part of UK.Youtube, so here are the links:
[kml_flashembed movie="http://youtube.com/v/qnzQckQhfTE" width="425" height="350" wmode="transparent" /]
[kml_flashembed movie="http://youtube.com/v/5cCkhGMISkg" width="425" height="350" wmode="transparent" /]
Peace (in understanding and acceptance),