The Video Explosion

I have periodically come across the Pew Internet and American Life series of research articles that take a deeper look at the impact of technology on our lives, particularly the lives of young people. They do a fantastic job of pulling together information.

A recent study by Pew looked at the impact of online video and how it is changing the nature of the web (again). Some interesting stats:

  • About 20 percent of all adults watch some kind of video on their computer (via the net) once a day. Just think about that — that is a whole lot of eyeballs scanning the web and belies the reason why Google snapped up YouTube.
  • About 75 percent of young users (ages 18-29) watch online videos each day (an amazing number)
  • 10 percent of people re-post or share links to videos via their Weblogs and other sites (such as MySpace, Facebook, etc)
  • 20 percent either post a comment on the videos or leave a rating (which seems to indicate the desire to be participatory members in the experience)
  • Comedy and humorous videos are the most popular genre of videos that people are watching and sharing with others (so true, so true)
  • Young males are more likely to watch animation or cartoon videos than any other demographic.
  • Almost no one pays any money for video services — “free” is the operative word here (although commercials and advertising videos are also being viewed, primarily by young people.)

I wish the report had dug into the ways and means and motivation of people who are doing the posting of videos, but maybe that is for the future.

Peace (with information),

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