Take time today to slow down and savor your friends and family on this holiday (in America).
Check out this new video from the band OK GO that does just that. It also connected to a campaign called Walk Her Walk, sponsored by the Morton Salt company, which seeks to make a difference in the world through support of advocacy and community-based work. Well. OK. Sort of odd to have band connected to that but the five groups the company is already supporting seems to be doing good work in the world.
And the video is awfully cool.
And the band writes about the song, which is the soundtrack to the company campaign:
The song “The One Moment” is a celebration of (and a prayer for) those moments in life when we are most alive. Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments.”
And here are the notes on making the video, which I always enjoy reading about.
Peace (in slowmo),