Video Game Design Project: Turning the Lens on Product Advertising

Game Project Advertising Posters 2020

We’re nearing the end of our Video Game Design unit, with most students now finished with designing, building and publishing their Hero’s Journey Video Game project in Gamestar Mechanic. I’ll be spending time in the next few weeks, playing their games to assess their storytelling prowess and design skills. (I’ll share some as I go along, too)

Another element of the game design project is to explore how advertising campaigns are used to sell products (this is one of part of many elements of writing assignments I weave into game design). We deconstruct advertising posters, and then, their task is to design and make their own posters for their own video game projects.

It’s a nice art diversion connected to critical literacies, to learn how to use loaded language, visuals to connect to audience, and informational text about a product. Hopefully, these activities will make them be more informed when they are targeted by companies for products.

Peace (draws your attention),

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